In lieu of giving gifts to their clients this holiday season, Canadian ad agency Taxi came up with a pretty heartwarming (har har har) idea. They’ve invested the money that would’ve otherwise been spent on gifts in designing and distributing 3,000 jackets to the homeless in Toronto.
Charitable giving is no new concept, but what is unique about these jackets is their insulation. Rather than using down or some synthetic insulation, Taxi has designed the 15 Below jacket with several empty pockets intended to be stuffed with shredded newspapers. Saving cost, allowing easy modifications and using readily available materials, Taxi’s jacket is well suited to keep the homeless warm this year.
via NY Times
A few great finds in Time Magazine’s Best inventions of 2008– this year’s selections include a healthy variety of products, services and concepts– everything from networked toasters to spit collectors. Here are a few highlights:
- 23andMe’s DNA Spit Kit (shown above) won best in show- a predictable but defensible choice (I personally think the LHC should’ve been first). The $400 saliva test, although well designed, is only a small part of what makes 23andMe so impressive. Their back-end analysis and online interface make it super easy to access information about genetic predispositions and ancestry, offering a unique window into what makes us, well, us. Perhaps most impressively, though, they’ll be accumulating all of this information so the more people use it, the richer the information gets. Sweet.
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