I’ve been impressed with Tesla since I first heard about their 0-60 in 3.9 second, 2.5 hour recharge time, 244 mile range electric car, which, by the way, also happens to be beautiful. At $109,000, though, it wasn’t just out of my league (I ride a bike), it was out of my comprehension.
This week, though, two events changed my perception of Tesla. First, Tesla announced that they’ll be releasing a 4-door electric sedan, priced at roughly half the cost of their roadster. Still well out of my league, and only in the league of an elite few, I’m nevertheless impressed with Tesla’s ability to push the physical limits of electric cars and the batteries that power them. They’re certainly headed in the right direction. Although Tesla hasn’t officially unveiled the car, they’ve revealed a teaser image (above) and Road and Track released a supposedly leaked image this week (shown below, although the two pictures show a few slight differences).
The other event that changed my perception of Tesla was the opportunity I had yesterday to take a ride in a Tesla Roadster (bottom image). My friend Sam Perry, founder of Ascendance Ventures, member of E2- Environmental Entrepreneurs, the guy that Oprah leaned on in the Innauguration, and all around great guy, let me take a ride in his, the 100th, Tesla Roadster. I was left speechless– knees quivering and stomach near my throat. I’ve never been in a faster, smoother and quieter car. As a reformed car nut, I was able to renew my love of cars without the guilt that had previously clouded my adrenaline-laden fascination.
Sustainability without compromise is the ultimate goal of most forward-thinking environmental businesses, and, price-point aside, Tesla is working hard to make that a tangible but visceral truth.
As an unyielding optimist, it is often difficult to design for an audience that doesn’t share a positive, engaged worldview. It can be hard knowing that, for example, even if greener, more responsible technologies exist, consumers may not be ready to accept them. Or knowing that sometimes designing a package out of a non-recyclable material may actually be better than a heavier, recyclable material (like the handwash refill package we developed at method, for example). Sometimes the reality of a consumers demands don’t synch with the ideal environmental solution.
Whether to design for the worst case scenario or the best case is a difficult question to answer, but it’s one that I spend a lot of time asking. When possible, though, designing for both scenarios should be the answer, which is why I loved the idea of Planet Green Bottle’s biodegradable plastic, called Reverte. Having spent much of the past two years working to develop 100% post consumer recycled plastic bottles, we’ve focused a lot of energy on securing a sustainable source for our materials and ensuring that they remain fully recyclable. This is a tremendous accomplishment, and one not to be taken lightly, but it remains a reality that about 75% of plastic bottles in North America still end up in landfills– ours included. Our bottles are designed to be sustainable in the bast case scenario, when the consumer recycles the bottle, but falls short if the consumer throws it in the trash.
Planet Green Bottle’s innovative plastic additive, however, offers a time-delayed biodegradability that breaks down plastic even in landfill conditions. By severing the bonds of a carbon chain into pieces that are small enough to be used as food for microbes, Reverte leaves nothing but CO2 and water behind. And, most impressively, the reaction can be delayed for anywhere from 2 or 5 years, so products can live a normal shelf life without fear of spoiling, leaking, etc.
Although there are plenty of questions that need further answers (does it truly not affect recycling streams? will it really biodegrade in a sealed landfill layer?), it’s nevertheless an exciting opportunity to incorporate optimism in design, knowing that however a product is used and disposed of, it’ll have a beautiful afterlife.
thanks to 2composer for the photo
Although the potential for annoyance is high, the possibility for good far surpasses it. Mobile projectors, independent of and integrated into cell phones will soon be projecting videos, presentations, documents, photos, digital grafiti and whatever else you can imagine on walls everywhere.
Designers have been conceptualizing phones with projectors for years now (the pomegranate is my favorite), but it wasn’t until the 2009 Consumer Electronics Show that they became a reality. Samsung showed off their Anycall Show phone with built in pico projector, and Logic announced their Bolt phone with projector (shown above) will be available for $600 in the near future, and a few others announced they’re working on similar things.
Cell phones with speakers have proven to have disastrous implications, especially for those of us who ride public transportation with their owners, so my first reaction to these phones wasn’t all positive. After accepting the fact that the back of my head may soon be the screen that my fellow passengers watch their movies on, though, I began to realize the incredible potential inherent in these mighty little machines. The obvious uses (videos, presentations, slideshows) are all pretty neat, but digital grafiti, collaborative accessories (real time language translations for example), projecting maps onto the ground, video conferencing, emergency alert projections, and other potential uses are more exciting to me. And as the developing world continues to leapfrog the industrialized world’s technologies, it’ll be especially interesting to see what uses arise for these phones in emerging markets…
A few great finds in Time Magazine’s Best inventions of 2008– this year’s selections include a healthy variety of products, services and concepts– everything from networked toasters to spit collectors. Here are a few highlights:
- 23andMe’s DNA Spit Kit (shown above) won best in show- a predictable but defensible choice (I personally think the LHC should’ve been first). The $400 saliva test, although well designed, is only a small part of what makes 23andMe so impressive. Their back-end analysis and online interface make it super easy to access information about genetic predispositions and ancestry, offering a unique window into what makes us, well, us. Perhaps most impressively, though, they’ll be accumulating all of this information so the more people use it, the richer the information gets. Sweet.
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