I’ve been impressed with Tesla since I first heard about their 0-60 in 3.9 second, 2.5 hour recharge time, 244 mile range electric car, which, by the way, also happens to be beautiful. At $109,000, though, it wasn’t just out of my league (I ride a bike), it was out of my comprehension.
This week, though, two events changed my perception of Tesla. First, Tesla announced that they’ll be releasing a 4-door electric sedan, priced at roughly half the cost of their roadster. Still well out of my league, and only in the league of an elite few, I’m nevertheless impressed with Tesla’s ability to push the physical limits of electric cars and the batteries that power them. They’re certainly headed in the right direction. Although Tesla hasn’t officially unveiled the car, they’ve revealed a teaser image (above) and Road and Track released a supposedly leaked image this week (shown below, although the two pictures show a few slight differences).
The other event that changed my perception of Tesla was the opportunity I had yesterday to take a ride in a Tesla Roadster (bottom image). My friend Sam Perry, founder of Ascendance Ventures, member of E2- Environmental Entrepreneurs, the guy that Oprah leaned on in the Innauguration, and all around great guy, let me take a ride in his, the 100th, Tesla Roadster. I was left speechless– knees quivering and stomach near my throat. I’ve never been in a faster, smoother and quieter car. As a reformed car nut, I was able to renew my love of cars without the guilt that had previously clouded my adrenaline-laden fascination.
Sustainability without compromise is the ultimate goal of most forward-thinking environmental businesses, and, price-point aside, Tesla is working hard to make that a tangible but visceral truth.
As an unyielding optimist, it is often difficult to design for an audience that doesn’t share a positive, engaged worldview. It can be hard knowing that, for example, even if greener, more responsible technologies exist, consumers may not be ready to accept them. Or knowing that sometimes designing a package out of a non-recyclable material may actually be better than a heavier, recyclable material (like the handwash refill package we developed at method, for example). Sometimes the reality of a consumers demands don’t synch with the ideal environmental solution.
Whether to design for the worst case scenario or the best case is a difficult question to answer, but it’s one that I spend a lot of time asking. When possible, though, designing for both scenarios should be the answer, which is why I loved the idea of Planet Green Bottle’s biodegradable plastic, called Reverte. Having spent much of the past two years working to develop 100% post consumer recycled plastic bottles, we’ve focused a lot of energy on securing a sustainable source for our materials and ensuring that they remain fully recyclable. This is a tremendous accomplishment, and one not to be taken lightly, but it remains a reality that about 75% of plastic bottles in North America still end up in landfills– ours included. Our bottles are designed to be sustainable in the bast case scenario, when the consumer recycles the bottle, but falls short if the consumer throws it in the trash.
Planet Green Bottle’s innovative plastic additive, however, offers a time-delayed biodegradability that breaks down plastic even in landfill conditions. By severing the bonds of a carbon chain into pieces that are small enough to be used as food for microbes, Reverte leaves nothing but CO2 and water behind. And, most impressively, the reaction can be delayed for anywhere from 2 or 5 years, so products can live a normal shelf life without fear of spoiling, leaking, etc.
Although there are plenty of questions that need further answers (does it truly not affect recycling streams? will it really biodegrade in a sealed landfill layer?), it’s nevertheless an exciting opportunity to incorporate optimism in design, knowing that however a product is used and disposed of, it’ll have a beautiful afterlife.
thanks to 2composer for the photo
Can’t read the description, as it’s in French, but the pictures look pretty cool!
Howies, a clothing company based in Wales, has always impressed me with the quality of their work and their devotion to creating a more sustainable business. I was lucky enough to visit their shop in London while traveling last week, and fell in love. What was a little crush has now turned into the real deal.
What pushed me over the line was their Hand-Me-Down line, which right now is just a jacket and bag, but will hopefully be extended across a wider variety of products in the future. Although all of their clothes are designed to last, the HMD line is designed to last forever (or close to it, at least). Guaranteeing that it will last at least 10 years (and it’s probably capable of lasting much longer), Howies has designed these pieces to be passed down through the family, and has even designed in a multi-generational nametag (shown above).
Howies, I love you. Even though I can’t afford you, I love you. And I love your Rocking Chair Test.
Although their website needs some love, 3E Technologies has some pretty bright ideas about lighting.
Their Double Filament bulb is a new take on an old idea, doubling the life expectancy of traditional light-bulbs. Since the filament of an incandescent bulb usually breaks long before the housing, and since the filament represents only a small material and financial part of the whole bulb, 3E has created a double filament bulb so when one breaks, a flip of a switch will activate the second, doubling the lifespan.
And to address a similar problem with CFL’s, 3E came up with a similarly brilliant technology. Their Smart Lite is a mighty-efficient CFL, made all the greener by their reusable ballast. The glass part of a CFL lasts an average of 10,000 hours, while the ballast has an average lifespan closer to 50,000 hours. By allowing users to replace just the glass piece and reuse the ballast, 3E is saving materials, energy, money and frustration.
Bright ideas, indeed.
Obama announced today, as he’s been alluding for several weeks now, that serious, immediate action is necessary if we’re to repair our economy. And with an interface that owes a bit to the Obama campaign, Uncrunch America is taking matters into their own hands, and trying to do just that.
Uncrunch allows visitors to “invest in america,” by investing in credit-worthy borrowers that have been turned down for loans because of the credit crunch. To be honest, there’s not enough information on the site to assure me of it’s legitimacy, but it’s an interesting idea nevertheless. Reminds me of Virgin Money , but with a timely recession theme.