a new addition to the tesla family

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I’ve been impressed with Tesla since I first heard about their 0-60 in 3.9 second, 2.5 hour recharge time, 244 mile range electric car, which, by the way, also happens to be beautiful. At $109,000, though, it wasn’t just out of my league (I ride a bike), it was out of my comprehension.

This week, though, two events changed my perception of Tesla. First, Tesla announced that they’ll be releasing a 4-door electric sedan, priced at roughly half the cost of their roadster. Still well out of my league, and only in the league of an elite few, I’m nevertheless impressed with Tesla’s ability to push the physical limits of electric cars and the batteries that power them. They’re certainly headed in the right direction. Although Tesla hasn’t officially unveiled the car, they’ve revealed a teaser image (above) and Road and Track released a supposedly leaked image this week (shown below, although the two pictures show a few slight differences).

The other event that changed my perception of Tesla was the opportunity I had yesterday to take a ride in a Tesla Roadster (bottom image). My friend Sam Perry, founder of Ascendance Ventures, member of E2- Environmental Entrepreneurs, the guy that Oprah leaned on in the Innauguration, and all around great guy, let me take a ride in his, the 100th, Tesla Roadster. I was left speechless– knees quivering and stomach near my throat. I’ve never been in a faster, smoother and quieter car. As a reformed car nut, I was able to renew my love of cars without the guilt that had previously clouded my adrenaline-laden fascination.

Sustainability without compromise is the ultimate goal of most forward-thinking environmental businesses, and, price-point aside, Tesla is working hard to make that a tangible but visceral truth.

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tesla

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