In lieu of giving gifts to their clients this holiday season, Canadian ad agency Taxi came up with a pretty heartwarming (har har har) idea. They’ve invested the money that would’ve otherwise been spent on gifts in designing and distributing 3,000 jackets to the homeless in Toronto.
Charitable giving is no new concept, but what is unique about these jackets is their insulation. Rather than using down or some synthetic insulation, Taxi has designed the 15 Below jacket with several empty pockets intended to be stuffed with shredded newspapers. Saving cost, allowing easy modifications and using readily available materials, Taxi’s jacket is well suited to keep the homeless warm this year.
via NY Times