play by the rules

nairobisoccerball1

Ethan Zuckerman, blogger extraordinaire, has a great post on his thoughts on designing in BoP markets, in which he defines these 9 principles of innovation from constraint:

  • innovation often comes from constraint
  • don’t fight culture
  • embrace market mechanisms
  • innovate on existing platforms
  • realize that problems aren’t obvious from afar
  • understand that what you have is more important than what you lack
  • build infrastructure on infrastructure
  • objects need to become familiar and pervasive, then they become hackable
  • the really amazing innovation happens when objects change function

It’s definitely worth a read, and is chock-full of good examples of designs from the developing world, like the plastic bag soccer ball shown above.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s